Transform white collar departments into "professional service firms" whose sole, powerful asset is knowledge Idea: You are boss of a 23-person finance department in a division of a big company Or, rather, you were boss of the finance department Now, per our suggestion-model, you are Managing Partner, Finance Inc , a full-fledged professional озйхж service firm which is a wholly owned subsidiary of your division Goal: Learn from the best professional service firms! Transform your unit! Today, even after re-engineering done well, the "department" doesn't look much like McKinsey, Andersen or Chiat Day (And that's an understatement!) Aim, in short: Cool people (call them "talent") working on cool projects with cool clients The aim redux: A cool Finance/Purchasing, IS, HR, Sales department Why not? The cool professional service firm is just that: cool people/talent, a portfolio of cool projects, cool clients Period It's only asset -- literally -- is brains It's only product is projects It's only aim is truly memorable client service So step #1, then, is the organization (PSF) transforming "departments" in which white collar folks work into way cool professional sercie firms adding way cool value by doing way cool "stuff" Peters discusses making the most of presentations, working with outsiders on market analysis, how to imporve brainstorming meetings, how to develop relationships with clients and get the most out of them 50 of Tom Peters's trademark insights on how to get the most our of your department See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Brand You50 and The Project50 -- for additional information on how to make animpact in the professional world.  КомплектИздательство: Knopf, 1999 г Твердый переплет, 240 стр ISBN 0375407715.